Adverank Launches Blocks Self Storage Website Platform
Adverank today announced the launch of Adverank Blocks, a website platform built specifically for self storage operators. Blocks enables self storage operators to easily connect with facility management data, customize the website, create content with AI, and track marketing attribution.
The launch expands Adverank beyond its core advertising software and into the self storage website market. Operators can now manage their ads, website, and control their marketing attribution in one connected, trackable system.
"We kept seeing our customers spending big marketing budgets to send qualified people to websites we didn't build, couldn't fix, track or improve. When move-ins didn't happen, the easy move was to stop the ads and move on,” said Jason Zickler, CEO of Adverank.
“But the website is where the return on ad spend is actually won or lost, and we weren't willing to keep pointing at something we couldn't control. So we built our own platform from the ground up."
Software, Not a Stack
Most self storage websites are assembled rather than built. A general-purpose content management system like Wordpress or Hubspot, a rental plugin bolted on top, a payment tool, an availability feed, and an agency retainer to hold it all together.
Blocks is a single piece of software that Adverank updates and maintains. Rental, checkout, availability, content editing, and SEO controls are native to the platform, not add-ons stitched into it. That structural difference shows up in four places operators feel immediately:
No stack to maintain. Nothing to update, patch, license separately, or troubleshoot across vendors.
No support tickets for easy updates. Operators get access to the software itself, not a queue behind someone else's client list to make simple changes.
No lengthy setup and configuration project. Sites launch in weeks, not months, with no custom development bill attached.
New features arrive automatically. When Adverank ships an improvement, every Blocks site gets it. There is no upgrade quote and no rebuild.
"Storage operators have been told for years that a good website is a 6 month project. Something you scope, pay for, put in tickets to change it," said Zickler.
"That's a symptom of how those sites are built. When your website is a pile of third-party parts, somebody has to be paid to keep the pile standing. Blocks is our software. Operators log in and use it, and it gets better without anybody sending an invoice."
Easy to Integrate, Easy to Update, Easy to Customize
Blocks is built on top of the operator's facility management system rather than beside it. Units, pricing, availability, and move-ins flow in both directions. A location added in the FMS appears on the website. A rental taken on the website lands in the FMS as a tenant, not a lead that staff has to re-key.
Pricing and availability update in seconds, removing the stale rate sheets and "call for pricing" pages that cost operators rentals. Checkout is fully embedded and branded. No iframes, no redirects to a third-party page.
Operators can edit and customize their own sites with drag-and-drop content blocks, updating promotions, photos, or entire location pages without a support ticket or a development fee. An AI writing assistant is built into the editor to draft page content, which the operator reviews and approves before anything publishes. Every page ships SEO-ready, with editable meta titles, descriptions, H1s, and copy.
Several self storage brands are already using Blocks to power their self storage websites, including: https://www.sastorage.com/ https://keepwellstorage.com/ https://www.aplusmini.com/ https://www.tellusselfstorage.com/ https://avidstorage.com/
Better With Ads, Fine Without Them
Blocks works as a standalone product to power your self storage website. Operators do not need to use Adverank’s advertising software, Adverank Cloud, to use it.
For operators running both, the combination closes a gap the industry has lived with for years. Because Adverank powers the ad campaign and the website, it can track traffic through to a completed rental without needing to configure other third-party reporting tools or dashboards. Blocks websites pass that key information right into the FMS ad source fields, so it is the source of truth for which campaigns produced real move-ins, not just button clicks.
"Ad reporting in this industry stops at the click or is based on event tracking via tools like Google Analytics or other third-party tools," Zickler said.
"When you own the ad campaigns and the website, you can follow the dollar all the way to the signed lease in the FMS. That's a different conversation to have with an owner."
Adverank Blocks is available now for operators using Cubby or Self Storage Manager. Pricing and demos are available at adverank.ai/blocks.
About Adverank
Adverank is a self storage marketing software company. Its platform helps operators attract, convert, and attribute demand across two products: Adverank Cloud, which manages and optimizes Google Ads and social campaigns using live occupancy data, and Adverank Blocks, a website platform connected to leading facility management systems. Adverank’s software is used by over 450 self storage operators across North America.
