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Adverank created Storage is Bananas to make the hard stuff easier by sharing success stories, ideas, and tools to grow occupancy while having fun in the process!
The Future of Search for Self Storage: Google, AI, and ChatGPT
Search is evolving fast. AI-driven answers, changing consumer behavior, and Google’s shifting ad formats are reshaping how renters find self storage. We recently explored this topic and discussed it with self storage operators during several round tables at a few SSA events. Best way to answer some of these tough questions is to start digging into some data and start interpreting it! So check out the infographic below as well as some additional thoughts and ideas from the tea
Smart vs. Strategic: Why Over-Automated Google Ads Waste Money in Self-Storage
Excited to use Google’s latest “smart” features and experiment with automated bidding and optimization modes? You might want to think twice before handing over the controls. In fact, for most self-storage operators, those automated tools are doing more harm than good. When “Smart” Isn’t Smart for Storage Google Ads is packed with AI-driven options: Smart Campaigns, Performance Max, max click automated bidding, maximize conversions, broad match recommendations, “optimized” ta
Search Evolved: What Google's AI-First Shift Means for Self-Storage Marketing
The future of search advertising is being rewritten by AI. From conversational interfaces and “AI Overviews” to new campaign types powered by machine learning, it’s clear Google is shifting its focus toward more automated, natural-language-driven experiences.
Introducing BIG ROA$
Calculate the Return Your Advertising Is Generating. “What am I actually getting for the money I spend on digital advertising?” This November, that answer gets a whole lot clearer. We’re excited to announce BIG ROA$ — a brand-new feature inside Adverank that helps operators measure real Return on Ad Spend (ROAS) and the Lifetime Value (LTV) of customers with clarity and confidence. See Beyond Clicks and Costs Part dashboard, part calculator, this new feature connects your ad
Most Self Storage Marketing Advice Is Outdated. And It’s Costing You Move-Ins
Let’s get straight to it: the storage industry is sitting on a mountain of outdated marketing advice. We’re here to change that. Because the truth is, the old-school rules of self-storage advertising don’t just underperform - they actively hold operators back. So before you write another blog post or spend hours on social media, let’s get bananas busting some self storage marketing myths. “Just Set It and Forget It” This one is a classic. We hear it all the time from operator
Agencies Hate This One Simple Question…
Self-storage operators are busy, smart, and practical. They rely on a variety of tools, partners, and experts to help them run their business.
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