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Search is changing so much that it’s time to do an update on a previous post we did back in November of 2025! We discovered some new data when preparing for a few recent round table discussions on this very same topic. ChatGPT and other AI tools are now a major part of how people ask questions, research options, compare ideas, and get advice. Google is pushing AI deeper into search results. Gemini is gaining ground. Tools like Perplexity looking to disrupt the whole model. Mo

Self-storage has a bad habit of making simple things more complicated than they need to be. Self-storage marketing is no exception

This should not even be controversial anymore. It’s no longer optional.

And it started with a new website After 35 years in the self storage business, you don’t expect many surprises. You’ve seen market cycles. You ’ve tested pricing. You ’ve tried just about everything. So when Tellus Self Storage told us at the SSA Spring show in San Antonio, that they just had the best 10-week stretch in 12 years… it got our attention. A conversation that stopped us in our tracks At the conference, owner Dave Gordon walked up to our team in the booth and shar

Why Self Storage Operators Are Underinvesting in Search Marketing Happy St. Patrick’s Day! Let’s talk about the pot of gold at the end of the self storage rainbow, your marketing budget! But instead of using it strategically to capture demand, many facilities are holding onto it too tightly — or spending it in the wrong places. The result? Wasted spend and missed opportunities for move-ins. Because when it comes to self storage, the opportunity is usually not a lack of demand