(And other Google Ad types operators keep getting wrong) Google is always rolling out new products and features for advertisers, and a lot of them sound like they were built for a local business like self storage. Here's the plain-English version of some of the more popular ones actually are, and why we keep steering operators back to the boring stuff that works. What Are Local Service Ads (LSAs)? What they are: a separate ad type from Google Ads that is managed via the Googl

An honest answer to the industry's favorite new question - “Can’t I just do this with Claude/ChatGPT/Gemini?” Claude is genuinely useful for Google Ads. Here's the real list. Let's not pretend otherwise. If you paste or upload your campaign data into Claude or ChatGPT, it can do real work: Audit a campaign export. Paste a CSV of search terms and it will find wasted spend, suggest negative keywords, and flag bloated match types — a decent version of what an account manager doe

For every $1 our self-storage customers put into Google Search Ads, they get $14.70 back in lifetime customer value! We dove into our past year of data to calculate a blended average across our entire portfolio, from single-location facilities to 40+ site brands. Here is what we found... Scroll down to read, or just get the e-book digest here! Listening to Edward is what separates good from great. We split our customers into two groups: Active — operators who’ve made at least

Ask most self storage operators what search advertising does, and you'll get the same answer: it drives qualified traffic to my website! True! But search ads can do more than just drive traffic. They also provide a live feed of demand for your market. Every impression, every click, every day of campaign activity is telling you something about how many people in your market need storage right now, who else you’re competing with, and how all those numbers are trending. Traffic

There's a myth floating around self storage. Either do your marketing in house, or go with an agency. It’s not an either/or decision. Plenty of the sharpest operators we know have their own in-house experts running Google Ads and other marketing activities (and they're right to do so). Nobody knows your markets, your unit mix, your pricing, your customers, or your seasonality better than you do. You feel it when a competitor down the street drops their rate. You know which fa

Congratulations! You’ve just kicked off your Google Ad campaigns for your self-storage locations. You’ve heard this is the best way to advertise for self storage. What’s better than showing up exactly when prospects are searching for what you provide?! Then you get your first couple bills from Google after a few weeks. $1200?! Your mind immediately goes to: "I don't think these ads are working." Google Search ads are the workhorse of self-storage advertising for one beautifu