Stop Guessing, Start Comparing. Ad Data Benchmarks Now Available for Self Storage
- Mitch Briggs
- Aug 20
- 2 min read
Launching or evaluating a Google Ads campaign for your self-storage facility shouldn’t feel like guesswork. We hear these types of questions a lot. What should my monthly budget be? What is a good cost per click? What’s a good return on ad spend? Is my cost per lead too high or is that normal? How will performance vary by market size? How many clicks should I be getting?
When seeking to provide answers to these questions, we realized self-storage operators had very few ways to compare their performance to any real-world data or performance benchmarks.
We set out to change that.
Introducing the Self-Storage Ad Benchmark Calculator
We built a free tool designed specifically for self-storage operators: the Ad Campaign Benchmarking Calculator.
The data in this tool isn’t based on broad, generic averages. It’s powered by real historical data from actual self-storage ad campaigns across multiple markets that we compiled into our own Storage Market Index.
Once you select a market type, the calculator helps you:
Forecast new campaigns with realistic expectations for monthly budgets, performance, and return on investment based on market size.
Evaluate existing campaigns to see if your results are on par, above average, or lagging. See how improving conversion rates or cost per click will affect your overall performance.
Plan smarter budgets by aligning spend with occupancy goals and market demand.
Custom ROI calculation by setting your locations specific average length of stay, conversion rate, and average monthly rent
This calculator gives you a true apples-to-apples comparison—so you can stop wondering if your ad spend is worth it and start knowing if your ad metrics are above or below industry norms.
Turning Benchmarks Into Action
Benchmarks are a guide, not the whole story. Once you know where you stand, you can take steps to improve campaign performance:
Need more return on ad spend (ROAS)? Since cost is tied to clicks, think of ways to improve conversion rate and length of stay, or even increase rent. Adjust the sliders to see how improving conversion but just 1%, or adding 1 more month of stay can impact ROAS.
Not getting as many clicks as expected? Look for ways to improve your ad click through rate (CTR). This could mean adding promotions, phone numbers, and optimizing ad copy.
Need to improve cost per click? Adjust your bidding strategies, but don’t fall for cheap unqualified traffic. Stick to the keywords you know are relevant, and add negative keywords if you want to block certain phrases.
Pairing these best practices with benchmarking data ensures every dollar you put into Google Ads works harder for your facility, but it starts with knowing where you need to focus on your optimization efforts!
Get Started Today
The bottom line: self storage operators don’t need to guess what success looks like in Google Ads anymore. With our free benchmarking calculator, you’ll see exactly where you stand—and what to aim for—based on real self-storage industry data.
👉 Try the calculator today and make your next ad campaign your smartest one yet: Use the Self-Storage Ad Benchmarking Calculator
Need help with self storage ads? Talk to the experts at Adverank!
