Customer Spotlight: Just Store It Location Sees 6% Occupancy Growth in just 6 Weeks
- Jason Zickler
- Mar 26
- 2 min read
Updated: Mar 28
When Just Store It began working with Adverank.ai in mid-February, they were looking for a fast and cost-effective way to boost occupancy at their locations. Just six weeks later, they had done exactly that—gaining 43 new customer move-ins and growing occupancy by 6% at their Clarksville, TN location.
From Launch to Leasing Fast
Getting started was easy. The Just Store It! team launched Google PPC ads with Adverank.ai in mid-February, and thanks to Adverank’s streamlined setup process, their ads were up and running quickly, driving high intent traffic to their location page.
Adverank’s AI platform actively analyzed the combination of incoming Google Ads data and occupancy data from their facility management system (FMS) to recommended budget adjustments in real-time. This helped Just Store It make sure every advertising dollar was matched to high-intent search demand. These smart optimizations helped Just Store It see strong results fast, even with their AI Mode set to “Classic” and “Conservative.”
“Adverank.ai drove huge results for Just Store It!” said Seth Kincaid.
“With $1,385.47 in ad spend, we gained 43 new customers, generating $64,500 in lifetime value—a 46x ROAS! It’s not just about clicks, Adverank.ai helps us maximize real occupancy growth.”

Big Value, Small Spend
Over the six-week period, Just Store It! invested only $1,385.47 into Google Ads. That's the beauty of Google Ads, you only pay for actual visitors to your site - so when you focus on high intent search terms within a limited geographic area, that money is well spent on buyers, not tire kickers. If those new 43 move-ins stay the same average length of time as others in that location ( about 12 months) and spend the industry average of $125 per month, those 43 customers translate to an estimated $64,500 in total lifetime value.

That’s smart digital marketing—and measurable ROI.
Smart AI, Smarter Results
With Adverank’s AI-driven budget recommendations and laser-focused keyword strategies, storage operators like Just Store It are empowered to make data-backed decisions that directly impact occupancy and revenue. And with flexible AI modes like "Search Dominance" and "AI-Predicted Occupancy" operators have full control over the strategy set for each location to achieve specific goals. Learn more about the new AI Modes.

Curious if Adverank could do the same for your self-storage business?