Customer Spotlight: People's Choice Storage Sees 36% Rental Surge with Adverank AI + Google Search Ads
- Mitch Briggs
- Jun 24
- 2 min read
Updated: Jun 26
In May 2025, People's Choice Storage unlocked major performance gains across its 18-location portfolio by leveraging Adverank’s AI Mode and Search Dominance strategies. The result? A 36% increase in rentals and 33% more leads and reservations compared to the same period in 2024—all driven by a smart, search-first advertising strategy.
“Search advertising is no longer optional—it’s foundational. With Adverank, we’re able to tap into intent-based traffic and convert at a higher rate, without wasting budget.”
– Michelle Wight-Sands, Executive Vice President-Operations, TriCore Investment Group
Portfolio Performance at a Glance
18 locations across Florida, Ohio, Kansas, Kentucky, and South Carolina
$12,795 total ad spend in May 2025
218 total move-ins
+36% increase in rentals vs. May 2024
+33% increase in leads and reservations
Return on Investment: A Deep Look at Driving Lifetime Customer Value (LCV)
Estimated customer value based on industry averages:
Average monthly rent: $99
Average customer length of stay: 12 months
Lifetime value per move-in: $1,188
Total customer value from 218 move-ins: $258,984
Ad spend: $12,795
Customer acquisition cost (CAC): $58.68 per customer
ROI calculation:
Return on Ad Spend (ROAS) = 20.2x ROI
That means for every dollar spent on Google Search Ads, People’s Choice Storage generated over $20 in lifetime customer value!
How They Did It
People’s Choice Storage ran unique campaigns for each location, and experimented with Adverank’s AI Mode, Classic Conservative, and Search Dominance Mode and to provide recommendations to adjust budgets and bids based on each location’s occupancy, search demand, and performance data.
This combination helped them dominate high-intent search results in competitive markets, react to search trend changes, and remain efficient with ad spend at more stable locations.
“Adverank gives us the control we need and the automation we didn’t know we were missing. It’s like having a digital marketing analyst on our team 24/7 for all of our campaigns. Google Ads used to be a black box. Adverank made it transparent, accountable, and most importantly—profitable.”
– Michelle Wight-Sands, Executive Vice President-Operations, TriCore Investment Group
When you combine a smart, AI-driven ad platform with a People Choice Storage team committed to performance, the results speak for themselves. People’s Choice Storage saw more move-ins, stronger lead flow, and a cost-per-customer that made a real impact on occupancy across multiple locations and markets.
