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Cleaning Up Self Storage Advertising

  • Jason Zickler
  • Oct 19, 2023
  • 2 min read

In the world of self-storage, every vacant unit is a hidden gem. But what’s the true cost of leaving these gems unoccupied?


Opportunity Cost - Self Storage

Unveiling the Unscented Soap: Explore how “Vacancy Cost” serves as the unscented soap revealing the elusive scent of “Opportunity Lost” – otherwise known as “Opportunity Cost.”


Unlocking the Mystery of Lost Revenue: Dive into the concept of “Vacancy Cost” and how it measures the revenue that slipped away in the previous period.


From Unscented to Forward-Looking: Learn how “Opportunity Cost” transforms the unscented soap into a forward-looking tool, reminding us of unopened treasure chests within the self-storage industry.


Chasing Soap Bubbles of Profit: Discover how Vacancy Cost often eludes the grasp of self-storage operators, resembling elusive soap bubbles, hidden within complex reports.


Adverank: Crafting Soap for Success: Learn how Adverank is akin to a soapmaker, crafting new formulas to make metrics like Opportunity Cost lather better, enabling operators to make critical advertising decisions.


Introducing Opportunity Cost

Explore Adverank’s latest addition, “Opportunity Cost,” a fresh fragrance in the Adverank.Cloud collection, designed to cleanse and refresh advertising budgets in the self-storage industry.

The Bursting Bubble of Clarity: See how “Opportunity Cost” is like a soap bubble bursting into clarity, dissolving the blind spots in the self-storage industry, revealing the effectiveness of advertising investments.


Beyond Spilled Soap: The Forward-Looking Metric”: Understand the significance of the forward-looking metric, Opportunity Cost, and how it considers the projected lifetime value of vacant units.


Making Soap for Success: Explore how Adverank serves as both a soapmaker and an analytics tool, cleansing and refreshing occupancy through PPC and social media advertising, bringing the fragrance of real-time data and insights to the industry.

 
 
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 Adverank created Storage is Bananas to make the hard stuff easier by sharing success stories, ideas, and tools to grow occupancy while having fun in the process! 

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