Tellus Self Storage Just Had the Best 10 Weeks in 12 Years
- 4 days ago
- 2 min read
And it started with a new website
After 35 years in the self storage business, you don’t expect many surprises.
You’ve seen market cycles.
You’ve tested pricing.
You’ve tried just about everything.
So when Tellus Self Storage told us at the SSA Spring show in San Antonio, that they just had the best 10-week stretch in 12 years… it got our attention.
A conversation that stopped us in our tracks
At the conference, owner Dave Gordon walked up to our team in the booth and shared some news.
“The best 10 weeks we’ve had in 12 years.”
We knew that just about 10 weeks ago we helped them launch a new website on the Blocks platform in just 29 days, but we still had to ask:
“Do you think it had something to do with the new site?”
He paused for a second and said:
“I’m pretty sure it has something to do with it.”
That was all we needed to hear!
What actually changed
Tellus launched a brand-new website built on Adverank Blocks, a fully integrated website platform built for Self Storage Manager.
The timeline? Under a month.
No drawn-out rebuild. No complicated rollout. No downtime.
Just a new site built on a better foundation.
The part most people miss
It’s easy to assume growth comes from getting more traffic.
More visibility. More clicks. More activity at the top of the funnel.
But that’s not what happened here.
Tellus didn’t suddenly unlock a new audience or start paying for a bunch of new visitors.
They simply made it easier for the visitors they were already getting to take action.
Pages loaded faster.
New checkout process made the path to renting easier.
Improved designs signal quality and trust.
SEO friendly site structure improved discoverability.
Mobile friendliness leads to instant actions.
And when that happens, everything else starts to work better.
A website that works like the business behind it
For years, self storage websites have lagged behind the rest of the customer experience.
Disconnected systems.
Clunky rental flows.
Slow load times.
Endless back-and-forth just to make simple updates.
Tellus flipped that.
By connecting their website directly to their Self Storage Manager property management system, everything became real-time and aligned.
Customers could move from search to rental without friction and internally, the team gained control.
They’re now adding and updating location info with ease.
Making updates on their own without the need for tickets.
Continuing to refine the experience without waiting on anyone else.
35 years in and still improving
That’s what makes this story stand out.
This isn’t a new operator figuring things out.
This is a company with decades of experience finding a new edge, not by chasing something flashy, but by improving something fundamental.
