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Customer Spotlight: Avid Storage Takes on Digital Marketing Attribution

How better digital marketing tracking for this growing self-storage operator revealed a 4x return on investment!


Justifying Digital Marketing Spend


Avid Storage, a regional leader in self-storage solutions, had a straightforward goal: understand the true impact of their digital marketing spend. To grow effectively and efficiently, they needed to answer a key question—*Which of their digital ads were driving actual move-ins?* Like many operators, Avid Storage knew they were generating leads, but lacked the insights to directly connect ad spending to specific unit rentals.


Comprehensive Attribution Tracking with Adverank and Self Storage Manager


Avid Storage partnered with Adverank to bring transparency to their digital marketing campaigns. With Adverank's support and updates to their facility management system (Self Storage Manager), the Avid Storage team reworked their tracking infrastructure by:

  • Updating Website and Google Ad Tracking Codes: Adverank helped Avid Storage integrate enhanced tracking capabilities into their website and Google Ads campaigns. This included updating existing tags and introducing new ones to ensure each ad click could be traced through the customer journey.

  • Configuring Reports to Tie Ad Spend to Move-Ins: The Avid team, along with Adverank, configured custom reports in their facility management system to link marketing activity directly to key performance indicators, like move-ins and rental conversions. This made it possible to see precisely which units were rented by customers who discovered Avid Storage through a paid advertisement.



The Results: Data-Driven Insights for Informed Decision-Making


With the newly established tracking and reporting, Avid Storage could finally see a full picture of their digital marketing performance. Let’s take a look at their first week of running ads with attribution:


  • $1,537.19 spend on Google ads during that week

  • 4 Move-ins at 4 different locations (2 in Texas, 2 in Florida) directly traced back to those ads.

  • Let’s say those first tenants stay 14 months on average, and spend $125 a month (based on industry averages) - that’s an estimated $7,000 for the lifetime value of those 4 customers.


Sounds pretty good to turn $1500 -> $7000 of value!


The best part about attribution being set up, is that they won't need to use estimations, but actuals for those 4 customers and for others in the future that come in tagged correctly. They’re just getting started!


"Adverank's ability to tie our ad spend directly to unit rentals has been a game-changer. Now, every dollar we spend is purposeful and directly connected to our occupancy goals."


– Jarrett Reed, Founding Partner, Avid Storage


Understanding Customer Journeys for Better Results


The partnership with Adverank gave Avid Storage the insights they needed to grow smarter, not just bigger. By leveraging comprehensive attribution tracking, they could finally demystify how renters found their facilities and move forward confidently with their marketing strategy.

“Working with Adverank changed our perspective on digital marketing. We could clearly see which campaigns were truly driving move-ins, and it will make a huge difference in how we allocate our marketing budgets.”


– Jesse Munoz, Director of Operations, Avid Storage


With the ability to see what works—and what doesn’t—Avid Storage is on track to grow their brand with maximum efficiency.


Want to learn more about setting up attribution? We're doing a webinar to discuss the challenges and benefits!




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