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Adverank created Storage is Bananas to make the hard stuff easier by sharing success stories, ideas, and tools to grow occupancy while having fun in the process!
Tellus Self Storage Just Had the Best 10 Weeks in 12 Years
And it started with a new website After 35 years in the self storage business, you don’t expect many surprises. You’ve seen market cycles. You ’ve tested pricing. You ’ve tried just about everything. So when Tellus Self Storage told us at the SSA Spring show in San Antonio, that they just had the best 10-week stretch in 12 years… it got our attention. A conversation that stopped us in our tracks At the conference, owner Dave Gordon walked up to our team in the booth and shar
Time to Spend that Pot of Gold?
Why Self Storage Operators Are Underinvesting in Search Marketing Happy St. Patrick’s Day! Let’s talk about the pot of gold at the end of the self storage rainbow, your marketing budget! But instead of using it strategically to capture demand, many facilities are holding onto it too tightly — or spending it in the wrong places. The result? Wasted spend and missed opportunities for move-ins. Because when it comes to self storage, the opportunity is usually not a lack of demand
2026 Self Storage Event Season Kickoff: What We Learned from FSSA and What's Next
We sat down after the recent FSSA Spring Show to chat about things we learned, conversations we had, and what we're looking forward to as we kick off the 2026 self storage Conference season! Before you get too far into the notes...we have an URGENT REQUEST! Storage sure is bananas! Next up we have the National SSA Spring Conference and Tradeshow in San Antonio! We're looking forward to seeing everyone again and having more conversations (and hopefully, more Edwards!) Book a
Google is Calling. Should You Answer?
In self-storage, search marketing matters more than almost any other channel. We don’t sell something people casually browse for or browse based on impulse. No one wakes up excited to shop for storage. Self-storage is a problem-driven purchase tied to moves, life events, deadlines, and urgency. When someone searches, intent is high and the decision window is short. Your branding, reviews, facility features, discounts and offers only matter if they’re seen during these moments
AI Mode is Bananas: What is Powering the Next Evolution in Self-Storage Marketing
Adverank was created to solve one problem. Take the guesswork out of where to spend digital marketing dollars across your self storage portfolio in order to maximize move-ins and improve occupancy. The original recipe for the algorithm powering our budget recommendations analyzed occupancy data, occupancy goals, ad spend, and market search demand. Like having an assistant, Adverank emails with recommendations to shift budget up or down depending on this calculation. Last fa
Introducing Report Hub: Self Storage Marketing’s Mission Control
Managing marketing for a large self-storage portfolio requires lots of data and reporting. Not just a customized dashboard, but the ability to slice and dice data by: Different ownership groups. Different markets. Different ad strategies. Different date ranges. Different assumptions. That’s why we’re building the next evolution of Adverank to focus on reporting and we’re excited to share what’s here today and what’s coming next. Introducing Report Hub The Report Hub introduc
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