Excited to use Google’s latest “smart” features and experiment with automated bidding and optimization modes? You might want to think twice before handing over the controls.  In fact, for most self-storage operators, those automated tools are doing more harm than good. When “Smart” Isn’t Smart for Storage Google Ads is packed with AI-driven options: Smart Campaigns, Performance Max, max click automated bidding, maximize conversions, broad match recommendations, “optimized” ta

The future of search advertising is being rewritten by AI. From conversational interfaces and “AI Overviews” to new campaign types powered by machine learning, it’s clear Google is shifting its focus toward more automated, natural-language-driven experiences.

Calculate the Return Your Advertising Is Generating. “What am I actually getting for the money I spend on digital advertising?” This November, that answer gets a whole lot clearer. We’re excited to announce BIG ROA$ — a brand-new feature inside Adverank that helps operators measure real Return on Ad Spend (ROAS) and the Lifetime Value (LTV) of customers with clarity and confidence. See Beyond Clicks and Costs Part dashboard, part calculator, this new feature connects your ad

Let’s get straight to it: the storage industry is sitting on a mountain of outdated marketing advice. We’re here to change that. Because the truth is, the old-school rules of self-storage advertising don’t just underperform - they actively hold operators back. So before you write another blog post or spend hours on social media, let’s get bananas busting some self storage marketing myths. “Just Set It and Forget It” This one is a classic. We hear it all the time from operator

Self-storage operators are busy, smart, and practical. They rely on a variety of tools, partners, and experts to help them run their business.

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