Something is Different About Your New Marketing Hire...

A few weeks back, we were giving a demo to a regional self storage operator when they leaned toward the screen, eyebrows raised, and asked the question we’ve now heard a dozen times:

“Wait… so I don’t need to contact you to make these changes?”

Followed by…

“How do I know what’s working, do I wait for a report from you?”

Self storage operators are used to an old model for how to handle marketing. An agency or outside “marketing person” who updates your ads, fixes your website, pulls your reports, makes your edits, writes your content, designs your ads… and sends you a bill.

For years, the industry has conditioned operators to work like this:

• Need a budget tweak? Email the agency.

• Want to adjust a Google Ad? Email the agency.

• Curious if your spending is too high? Wait for the report.

• Website update? Open a ticket.

• Want to change up your strategy? Hop on a call.

You weren’t in control — you were waiting on someone who was juggling twenty other clients, and charging you by the hour.

This is what created frustration, confusion, and a constant feeling of being just a little bit behind and out of the loop.

The good news is, there is something different about your new marketing hire. His name is Edward!

Meet Edward. Your AI Advertising Assistant

Operators use a facility management system. Accounting uses accounting software. Revenue managers use revenue management software. 

So why shouldn’t your marketing team have a platform?

This is where operators get confused at first… then relieved… then excited.

The feeling like you can save some money and be more effective if you just do it yourself, but you’re not “on your own.”

You’re actually still getting a marketing expert, just not the kind you’re used to.

He never takes vacation. He never disappears. He doesn't push spending to hit an agency quota. He just analyzes your occupancy, performance, and demand signals every single day and tells you exactly where to adjust your spending.

• “Raise this budget by $10 today.”

• “You’re losing demand here — launch this Meta campaign.”

• “Traffic is soft at this site — shift spend now.”

• “You hit your occupancy goal — let’s spend that money elsewhere.”

No meetings. No waiting on reports. No mystery. Just… clarity and transparency.

Once operators realize that Edward is basically the marketing brain behind the scenes, and not their replacement, that’s when everything clicks.

Software That Feels Like a Person Helping You, Not Replacing You

The whole idea behind Adverank isn’t to replace marketers, it’s to empower them.

We built the platform so operators and marketing teams can actually do the things they’ve always wanted to do:

• Make changes instantly

• See the truth about performance

• Own their budgets

• Understand what’s working

• Move faster than the market

• Try something new

All without waiting on a gatekeeper or paying extra for “simple updates.”

And here’s the kicker:

Once teams get comfortable, they never want to go back to the old process.

When the Lightbulb Clicks: Real Results Look and Feel Different

One of our favorite examples: A facility stuck for months with running Google Ads but not hitting occupancy goals.

Edward flagged the opportunity and suggested running a social media ad campaign. The customer clicked the button, set the budget, approved the ads, and it launched.

30 days later?

Units that sat empty for three months were filled.

That’s not waiting for the monthly “marketing report.”

That’s a real-world business outcome operators can feel.

And the operator didn’t wait on anyone.

They didn’t schedule a call.

They didn’t wonder if their agency was actually doing anything.

They hit “approve,” watched it run, and saw the results.

That’s the difference.

If You’re New to This Whole “Do It Yourself, But Smarter” Thing…

Here’s what to expect:

• You’re not hiring an agency. You’re equipping your team with software backed by a full-time AI assistant.

• You stay in control. No waiting on someone else’s timeline.

• You get clarity. No more stitching together reports to figure out what’s happening.

• You move faster. Adverank tells you what to do based on your occupancy and your real data.

• You get results. Real ones — like full units, targeted spend, and better revenue.

Welcome to the New Model: Marketing That Happens in Minutes, Not Meetings

The real “win” with Adverank isn’t that your advertising gets better (though it does). It’s that your entire workflow gets easier, and your team becomes empowered.

Less stress. More clarity. More occupancy.

And yes — a new “marketing person” who never takes time off.

It’s time to meet Edward!