Customer Spotlight: A+ Storage Reaches New Heights with Digital Strategy

A Legacy Built on Trust, Powered by Digital

Since 1979, A+ Storage has been a trusted name in South Florida, helping families, businesses, and communities with secure, convenient self-storage solutions. With multiple locations across Miami-Dade and Broward counties, A+ Storage has grown steadily while maintaining a customer-centric philosophy.

When A+ Storage sought to build a digital presence to match their world-class facilities, they selected Adverank’s Blocks Website Platform and Advertising Assistant to do just that.

Bridging In-Person Reputation & Digital Expectations

A+ Storage came with inherent strengths: longevity, local name recognition, a reputation for reliable service and beautiful facilities. But in a competitive digital landscape, those strengths needed to translate into:

• A modern, responsive website that aligns with their brand and is easy to maintain

• Ability to align advertising, attribution, and analytics for each unique location

• More control over digital spend, insights, and performance (rather than relying on external agencies)

• Tighter alignment between web experience and ad campaigns (so prospects convert more reliably)

• Digital marketing strategies that focus on driving occupancy while showcasing brand

Their goal? Turn their offline strength into an online advantage.

“We’ve built our reputation in South Florida over four decades. With Adverank, we can now extend that trust and quality service into the digital space where our future customers are searching.”

-Heidi Prendes, COO, A+ Storage

New Website Powered by Blocks, Adverank AI Powered Digital Advertising

Working with Adverank, the team:

Migrated to the Blocks Website Platform to Power aplusmini.com

• A fresh, intuitive site built on Blocks, with seamless integration to backend systems

• Mobile responsiveness and streamlined navigation tuned for self-storage searches

• Flexibility for A+’s marketing team to update content, run promos, and refine messaging without developer handoffs

• Embedded rental flow with anti-abandonment tracking

Configured the Adverank AI Advertising Assistant

• Google Search Ads campaigns customized for their service areas

• Retargeting Display ads to re-engage visitors who didn’t convert

• Attribution tracking that ties ad traffic back to reservations or rentals

• Daily budget recommendations based on real-time data, occupancy goals and AI strategy modes for each location

These two elements now operate in concert — the ads drive targeted traffic while the website converts to move-ins, all while giving A+ Storage full ownership and visibility of the data and ability to make changes quickly, without putting in tickets or getting charged for services.

“What I appreciate most is the ownership. We don’t have to rely on outside agencies or support tickets for every change — we control our message, our spend, and our results.”

-Heidi Prendes, COO, A+ Storage

By pairing this digital marketing tech stack with A+ Storage’s market strength, A+ Storage has unlocked a digital transformation that aligns legacy brand equity with modern performance marketing.