How Retargeting with Responsive Google Display Ads Helps Your Storage Facility Stay Top of Mind

We know getting prospective customers to your website from search and social media is critical. What about when someone visits your self storage website but doesn’t rent a unit right away, what happens next? 

If you’re not running retargeting ads, probably nothing.

But with the right strategy, ads, and targeting you can stay in front of those high-intent visitors even after they leave your site—and give them a compelling reason to come back.

Why Retargeting Works for Self Storage

Most storage customers don’t rent on the first visit. They’re researching prices, comparing locations, or just not ready to make a decision.

That’s where retargeting with Google Display Ads comes in.

These ads follow previous visitors across the web—on news sites, blogs, YouTube, and even Gmail—reminding them of your facility in a visual way. The goal? Keep your brand top of mind and help convert interest into move-ins.

And the best part: you don’t need a graphic designer or an in-house creative team to make it happen.

Responsive Display Ads: Minimal Effort, Maximum Reach

Google makes it simple with a built-in ad format called Responsive Display Ads.

You provide a few basic assets:

• Your business name

• A few headlines and descriptions

• A logo

• Images and/or videos 

• Your website URL

Google’s system automatically generates ad combinations in different sizes and formats to fit across millions of websites and apps in their “Ad Display Network”.

That means your ad could show up on ESPN.com, a local news site, or even a customer’s Gmail inbox—without you having to build dozens of ad versions or buying specific placements.

Here is a good example of how some of those ad assets can come together to create good looking display ads for both mobile and desktop ad placements:

How Retargeting Helps Storage Operators Specifically

Here’s why this strategy makes sense for self-storage:

• High-intent audience: You're only targeting people who already visited your site. Given that most prospective customers will show around multiple sites before deciding, this helps keep your brand top of mind during this consideration phase.

• Location-driven conversions: You can deliver highly creative promotions specific to locations.

• Budget-friendly: Retargeting campaigns tend to be lower-cost than broader display or search PPC campaigns.

• Easy setup: No fancy ad design needed—just plug in your headlines and logo. These ads are also launched and managed within the same platform as Google Search Ads, so it’s easy to add them on to existing paid strategies. 

“Retargeting helps fill the gap between the first visit and the actual rental. Even if someone doesn’t convert right away, our brand stays in front of them until they’re ready to book. ” - Kelli Kosmatka, CTO at StorSafe Storage.

Ready to Stay Top of Mind?

Retargeting display ads are one of the most overlooked tools in the self storage marketer’s toolbox. With just a few simple inputs, you can launch a high-performing campaign that brings customers back—and drives more reservations.

Already an Adverank customer? Ask us how to activate retargeting ads with your existing campaigns for only $99/month per location. Check out our pricing page!

New to Adverank? Schedule a demo to see how we make digital advertising simple, smart, and scalable for self storage.