Introducing BIG ROA$

Calculate the Return Your Advertising Is Generating.

“What am I actually getting for the money I spend on digital advertising?”

This November, that answer gets a whole lot clearer.

We’re excited to announce BIG ROA$ — a brand-new feature inside Adverank that helps operators measure real Return on Ad Spend (ROAS) and the Lifetime Value (LTV) of customers with clarity and confidence.

See Beyond Clicks and Costs

Part dashboard, part calculator, this new feature connects your ad campaign performance (Google Search Ads) directly to your actual rental data to understand things like average length of stay and average monthly rent to calculate ROAS for each location, as well as for your entire portfolio.

The result? A single, visual dashboard that follows the entire path from impression → click → reservation → rental → income.

Now you can see the complete journey for each location:

• Impressions: How far your message is reaching

• Clicks: Who’s engaging

• Reservations & Rentals: Demand that converts

• Total Ad Spend: Every dollar spent to drive traffic

• Attribution % Slider: Match results to real-world demand drivers

• ROAS Ratio: Instantly see return — not guesses

• Lifetime Value (LTV): Automatically calculated based on avg. rent + length of stay

Why This Matters

Operators have been forced to piece together reports, analytics, spreadsheets, agency summaries, and intuition.

You now get:

• End-to-end clarity on performance for smarter budget allocations

• Confidence in how advertising affects occupancy and revenue

• Specific calculations for each location in real time, based on real data

This isn’t just about showing more data. It’s about showing the right data — and finally making it actionable.

Contribution and Attribution? Your Choice.

It’s not always easy to tell the complete impact of running digital ad campaigns. Did they rent online the first visit? Did they see my ads and then walk in? Did they see my ads and then call me? Did they switch devices? What if they don’t accept tracking?

We know which ones come in from online, but the others? Instead of chasing this almost impossible task, we let you decide! Use the attribution slider to determine what percentage of your walk-in move-ins you think we’re impacted by your ads. This way you can see in real time how your ROAS changes depending on if you're being conservative or more generous with your attribution.

All of this functionality is here to help you tell a better story about the impact of your digital advertising investment.

When Is This Available?

BIG ROA$ launches to all Adverank Cloud customers the week of November 3.

No setup. No activation. No upgrade required.

Just log in — and start measuring what matters.

BIG ROA$ arrives in your dashboard this November! Stay tuned for a help video and walkthrough once it’s live.