3 Self Storage Advertising Ideas That Unleashed Big Results
- Mitch Briggs
- Oct 1
- 2 min read
We may have noticed we've got a saying around here: storage is bananas - especially when it comes to digital ads.
Every week, we see facilities pouring money into “smart” campaigns that aren’t filling units, and scrappy operators making one small tweak that suddenly unlocks a flood of move-ins. That’s the kind of chaos we love - because when you cut through the fluff and focus on what actually moves the needle, that’s when the magic happens.
Here are three tiny changes we’ve seen make a huge difference in occupancy - no bananas required.
🍌 Small Change #1: The $3K That Turned Into $12K (In 30 Days)
One operator we work with had been running standard Google Ads - nothing flashy, just a steady spend. But occupancy had stalled. So we nudged them to test a tweak: shift a slice of their Google budget to Facebook and Spotify ads, and target just their three best-converting zip codes.
Thirty days later? A 4% increase in occupancy. That might sound small… until you realize it represented $12,544 in lifetime customer value - from just $3,110 in ad spend.
And the best part? No new tech. No agency fees. Just smarter allocation, based on real-time data and a one-click tip from Adverank.
🍌 Small Change #2: The Targeting Tweak that Dropped Costs-Per-Lead
Here’s the thing most operators miss: not all zip codes are created equal.
We get it - it feels logical to run ads in a 10-mile radius. But broad targeting is like throwing bananas at a dartboard. You get impressions and cheaper clicks, but not move-ins.
One facility had been targeting everyone. We helped them cut that to just three zip codes - the ones that consistently converted. Within weeks, their cost-per-lead dropped, and they started filling units that had been sitting for months.
Adverank syncs with your facility management system so we know where your renters actually live - and helps you put your ad dollars there.
🍌 Small Change #3: The Copy Fix That Made the Phone Ring
You know what doesn’t drive urgency? “Learn more.”
One of our operators had great visuals, but their Meta ad copy was softer than an overripe plantain. We rewrote it to say: “Reserve your unit before rates go up!”
Boom. A 35% increase in click-through rates. And a steady rise in phone calls that week.
The lesson? Storage is a now-or-never kind of decision. People rent because they need space today. Your copy should reflect that urgency. We build that mindset into every campaign we recommend - because we know what language gets results.
The Bottom Line
You don’t need an agency, a massive budget, or a 47-tab Google Ads dashboard to get better results.
You need:
Daily insights tied to real occupancy data
Smarter (not bigger) ad spend
A few well-placed tweaks that actually drive move-ins
At Adverank, we live for these moments - when a small change flips the whole trajectory of a campaign.
Because marketing self-storage should be simple, strategic, and honestly… a little fun.
If your ads aren’t delivering bananas-level results yet, maybe it’s time to rethink the strategy.
We’ll bring the insights. You just hit the button.
