In an increasingly competitive self-storage industry, operators need innovative tools to streamline their operations and enhance their marketing strategies. Enter the SSM web platform—a powerful collaboration between Self Storage Manager (SSM) and Adverank.
This groundbreaking platform is designed to empower self-storage operators with modern, user-friendly solutions that simplify digital marketing, improve operational efficiency, and boost ROI. From tailored websites to advanced attribution and reporting tools, the SSM web platform delivers everything operators need to take control of their online presence and marketing strategies—all at a competitive cost. Watch the recorded webinar or read on to explore how this platform is setting new standards in self-storage management.
VIDEO HIGHLIGHTS
Why the SSM Web Platform can be a game changer for self-storage websites
Quick demo of the SSM Web Platform and features
How to track location information and have it update to your website
Adding new locations to your website is now easy with the SSM Web Platform
Check out the SSM Rental Flow process created for the self storage industry
Learn more about the partnership between Self Storage Manager and Adverank
Check out real examples of live sites built using the SSM Web Platform
INTRODUCTION TO SSM WEB PLATFORM
The SSM web platform is a collaboration between Self Storage Manager (SSM) and Adverank, aimed at revolutionizing the management and marketing of self-storage facilities.
The platform is designed to provide a unified, cutting-edge solution that enhances the online presence of self-storage operators.
It is available for approximately $248 per facility per month, offering tailored websites that reflect the brand's standards.
FEATURES AND BENEFITS
SEO Optimization and Mobile Compatibility: The platform ensures that websites are SEO optimized and mobile-first, which enhances visibility in search results and provides a seamless user experience across devices.
Streamlined Content Management: Users can make updates easily through an intuitive editor without needing support tickets, allowing for quick adjustments and real-time SEO ranking visibility.
Lead-to-Lease Attribution: The system tracks customer journeys from initial contact through to lease signing, providing insights that help maximize return on investment.
BACK-END SUPPORT AND INTEGRATION
SSM Cloud: The backbone of the web platform, SSM Cloud is an enterprise-grade software that facilitates seamless integration and branding of websites within two to three weeks.
Easy Transition for Legacy Users: The platform allows for straightforward transitions from the SSM Legacy platform or other providers, supported by a dedicated implementations team.
Comprehensive Reporting Tools: Built-in reporting functionalities provide operators with data-driven insights to optimize their marketing strategies and improve operational efficiency.
CHALLENGES IN THE SELF-STORAGE INDUSTRY
Many operators face difficulties managing digital marketing strategies, often resulting in high costs and low transparency with agencies.
Traditional systems are slow, leading to frustrations with web updates and missed customer engagement opportunities.
Abandonment rates for rental forms are as high as 68%, highlighting inefficiencies in the customer experience that operators need to address.
USER-FRIENDLY TOOLS AND DEMO
The SSM web platform features user-friendly tools that empower operators to manage their websites without technical expertise.
A live demo showcased how easily users can build and edit pages using content blocks, ensuring a quick response to market demands.
The platform allows real-time updates to pricing and availability, making it easier for operators to adapt to changes in their facilities.
MARKETING AND ADVERTISING CAPABILITIES
The integration with Adverank enhances ad management for operators, providing tools to effectively manage digital marketing efforts across various platforms.
Operators can track metrics and performance of their ads directly within the SSM web platform, allowing for better budgeting and strategy formulation.
The platform aims to eliminate hidden costs and support ticket dependencies, simplifying the management process for self-storage operations.
