Tis’ the season! Budget planning season! For self-storage operators, digital marketing is no longer optional or “nice to have.” It’s how future customers find you, compare prices, check availability, and ultimately decide where to rent. But budgeting and analyzing how much to spend and where to spend it, is where most operators get stuck. The good news? Creating a smart, data-driven digital marketing budget doesn’t have to be complicated. With a clear framework, the right ben

A few weeks back, we were giving a demo to a regional self storage operator when they leaned toward the screen, eyebrows raised, and asked the question we’ve now heard a dozen times: “Wait… so I don’t need to contact you to make these changes?” Followed by… “How do I know what’s working, do I wait for a report from you?” Self storage operators are used to an old model for how to handle marketing. An agency or outside “marketing person” who updates your ads, fixes your website

Search is evolving fast. AI-driven answers, changing consumer behavior, and Google’s shifting ad formats are reshaping how renters find self storage. We recently explored this topic and discussed it with self storage operators during several round tables at a few SSA events. Best way to answer some of these tough questions is to start digging into some data and start interpreting it! So check out the infographic below as well as some additional thoughts and ideas from the tea

Excited to use Google’s latest “smart” features and experiment with automated bidding and optimization modes? You might want to think twice before handing over the controls.  In fact, for most self-storage operators, those automated tools are doing more harm than good. When “Smart” Isn’t Smart for Storage Google Ads is packed with AI-driven options: Smart Campaigns, Performance Max, max click automated bidding, maximize conversions, broad match recommendations, “optimized” ta

The future of search advertising is being rewritten by AI. From conversational interfaces and “AI Overviews” to new campaign types powered by machine learning, it’s clear Google is shifting its focus toward more automated, natural-language-driven experiences.

Let’s get straight to it: the storage industry is sitting on a mountain of outdated marketing advice. We’re here to change that. Because the truth is, the old-school rules of self-storage advertising don’t just underperform - they actively hold operators back. So before you write another blog post or spend hours on social media, let’s get bananas busting some self storage marketing myths. “Just Set It and Forget It” This one is a classic. We hear it all the time from operator

Self-storage operators are busy, smart, and practical. They rely on a variety of tools, partners, and experts to help them run their business.

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