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Adverank created Storage is Bananas to make the hard stuff easier by sharing success stories, ideas, and tools to grow occupancy while having fun in the process!

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Smart vs. Strategic: Why Over-Automated Google Ads Waste Money in Self-Storage

Excited to use Google’s latest “smart” features and experiment with automated bidding and optimization modes? You might want to think twice before handing over the controls. In fact, for most self-storage operators, those automated tools are doing more harm than good. When “Smart” Isn’t Smart for Storage Google Ads is packed with AI-driven options: Smart Campaigns, Performance Max, max click automated bidding, maximize conversions, broad match recommendations, “optimized” ta

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Search Evolved: What Google's AI-First Shift Means for Self-Storage Marketing

The future of search advertising is being rewritten by AI. From conversational interfaces and “AI Overviews” to new campaign types powered by machine learning, it’s clear Google is shifting its focus toward more automated, natural-language-driven experiences.

LEARNING

Most Self Storage Marketing Advice Is Outdated. And It’s Costing You Move-Ins

Let’s get straight to it: the storage industry is sitting on a mountain of outdated marketing advice. We’re here to change that. Because the truth is, the old-school rules of self-storage advertising don’t just underperform - they actively hold operators back. So before you write another blog post or spend hours on social media, let’s get bananas busting some self storage marketing myths. “Just Set It and Forget It” This one is a classic. We hear it all the time from operator

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