Ask most self storage operators what search advertising does, and you'll get the same answer: it drives qualified traffic to my website! True! But search ads can do more than just drive traffic. They also provide a live feed of demand for your market. Every impression, every click, every day of campaign activity is telling you something about how many people in your market need storage right now, who else you’re competing with, and how all those numbers are trending. Traffic

There's a myth floating around self storage. Either do your marketing in house, or go with an agency. It’s not an either/or decision. Plenty of the sharpest operators we know have their own in-house experts running Google Ads and other marketing activities (and they're right to do so). Nobody knows your markets, your unit mix, your pricing, your customers, or your seasonality better than you do. You feel it when a competitor down the street drops their rate. You know which fa

Managing marketing for a large self-storage portfolio requires lots of data and reporting. Not just a customized dashboard, but the ability to slice and dice data by: Different ownership groups. Different markets. Different ad strategies. Different date ranges. Different assumptions. That’s why we’re building the next evolution of Adverank to focus on reporting and we’re excited to share what’s here today and what’s coming next. Introducing Report Hub The Report Hub introduc

How to Make Confident Digital Marketing Decisions without Chasing Every Metric Perfect marketing attribution in self-storage is hard. A single customer might discover your facility through a Google search on their phone, return a few days later on a desktop, click an ad, call your office, drive by the property, and then finally rent in person a week later. Along the way, cookies get blocked, devices switch, calls aren’t always logged cleanly, and walk-ins leave no digital t

Tis’ the season! Budget planning season! For self-storage operators, digital marketing is no longer optional or “nice to have.” It’s how future customers find you, compare prices, check availability, and ultimately decide where to rent. But budgeting and analyzing how much to spend and where to spend it, is where most operators get stuck. The good news? Creating a smart, data-driven digital marketing budget doesn’t have to be complicated. With a clear framework, the right ben

A few weeks back, we were giving a demo to a regional self storage operator when they leaned toward the screen, eyebrows raised, and asked the question we’ve now heard a dozen times: “Wait… so I don’t need to contact you to make these changes?” Followed by… “How do I know what’s working, do I wait for a report from you?” Self storage operators are used to an old model for how to handle marketing. An agency or outside “marketing person” who updates your ads, fixes your website

Search is evolving fast. AI-driven answers, changing consumer behavior, and Google’s shifting ad formats are reshaping how renters find self storage. We recently explored this topic and discussed it with self storage operators during several round tables at a few SSA events. Best way to answer some of these tough questions is to start digging into some data and start interpreting it! So check out the infographic below as well as some additional thoughts and ideas from the tea

We built a free tool designed specifically for self-storage operators: the Ad Campaign Benchmarking Calculator. The data in this tool isn’t based on broad, generic averages. It’s powered by real historical data from actual self-storage ad campaigns across multiple markets that we compiled into our own Storage Market Index.

Running Google Ads for your self storage business comes with a bit of sticker shock when first getting started. Despite recommendations...

Meet Adverank, Your New Digital Ad Assistant Tired of navigating complex ad agencies and commission-based fees just to get your...