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Adverank created Storage is Bananas to make the hard stuff easier by sharing success stories, ideas, and tools to grow occupancy while having fun in the process!
A Quick Self-Storage Marketing Reality Check
Self-storage has a bad habit of making simple things more complicated than they need to be.
Self-storage marketing is no exception
Are you running Google Search Ads for your Self Storage Facilities? You need to be.
This should not even be controversial anymore. It’s no longer optional.
Tellus Self Storage Just Had the Best 10 Weeks in 12 Years
And it started with a new website After 35 years in the self storage business, you don’t expect many surprises. You’ve seen market cycles. You ’ve tested pricing. You ’ve tried just about everything. So when Tellus Self Storage told us at the SSA Spring show in San Antonio, that they just had the best 10-week stretch in 12 years… it got our attention. A conversation that stopped us in our tracks At the conference, owner Dave Gordon walked up to our team in the booth and shar
Time to Spend that Pot of Gold?
Why Self Storage Operators Are Underinvesting in Search Marketing Happy St. Patrick’s Day! Let’s talk about the pot of gold at the end of the self storage rainbow, your marketing budget! But instead of using it strategically to capture demand, many facilities are holding onto it too tightly — or spending it in the wrong places. The result? Wasted spend and missed opportunities for move-ins. Because when it comes to self storage, the opportunity is usually not a lack of demand
2026 Self Storage Event Season Kickoff: What We Learned from FSSA and What's Next
We sat down after the recent FSSA Spring Show to chat about things we learned, conversations we had, and what we're looking forward to as we kick off the 2026 self storage Conference season! Before you get too far into the notes...we have an URGENT REQUEST! Storage sure is bananas! Next up we have the National SSA Spring Conference and Tradeshow in San Antonio! We're looking forward to seeing everyone again and having more conversations (and hopefully, more Edwards!) Book a
Google is Calling. Should You Answer?
In self-storage, search marketing matters more than almost any other channel. We don’t sell something people casually browse for or browse based on impulse. No one wakes up excited to shop for storage. Self-storage is a problem-driven purchase tied to moves, life events, deadlines, and urgency. When someone searches, intent is high and the decision window is short. Your branding, reviews, facility features, discounts and offers only matter if they’re seen during these moments
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